There's different and then there's different, but where's the true counter-cultural?

“I think church should be odd, the language should be a little different, the music should be a little different. You should know there is something about this that is a little different from the rest of your world, that we are entering into a sacred and holy place that should always have something to say about your actual life and about our world, but it is slightly odd. I think odd and holy are sometimes the same.”
http://www.grandforksherald.com/event/article/id/274751/publisher_ID/40/